Gucci is one of the few luxury brands do not forget to play their potential sale to benefit a good cause. Thus, for the 5th consecutive year, Gucci devotes a collection to UNICEF.
Gucci, Louis Vuitton, Dior, Chanel … That marks are dreaming. Often, they are synonymous with luxury and remain inaccessible to many people. But what is less known is that some are very sensitive to the plight of some oppressed and forgotten people who die of hunger, cold and disease. The most disadvantaged are the children generally. Besides, remember that now supports the Coca Cola Association Les Petits Princes. Again, Gucci signs a partnership to support the United Nations Fund for Children, which helps orphans and children affected by HIV / AIDS in sub-Saharan Africa. Last year, Rihanna lent his image to the Gucci ad campaign for the collection to UNICEF. Another opportunity for the brand and its Creative Director Frida Giannini unveiled a special collection.
The Gucci bags model “JOY” limited edition
left: the book that inspired the creation, the right key chain collector
nice, but unfortunately often too expensive for us …
Here is Volume 1 of snowman who had enjoyed the creative director of Gucci as to ask the author to write a second section devoted to Africa.
This collection has been created around the theme of the book Snowman in Africa by Michael Roberts. This is the second part of the book Snowman in Paradise. This suite has been requested by the creative director of Gucci, Frida Giannini to the author, for inspiration and making a collection of accessories available until December 31 in all outlets Gucci. Thus, 25% of sales of these products will be donated to UNICEF. This collection includes two models of classic Gucci handbags “Joy” of wallets, key chains and assorted charms and a special edition of greeting cards. With Madonna, the Gucci brand is thus part of the major donors of UNICEF. Gucci is highly sensitive to many causes, whether humanitarian or environmental, and indeed we must not forget that a T-shirt Gucci has been sold to support the documentary film on the environment by Yann Arthus – Bertrand, “Home”. Bravo Gucci